← Work

EFEJ Portes Ouvertes

Two open days to mark 30 years of getting people back into work.

The event identity for the 30th anniversary open days of Espace Formation Emploi Jura, from the wordmark to the signposts, caps and staff polos.

Client
EFEJ, Espace Formation Emploi Jura
Where
Bassecourt, Canton Jura
Event
Open days, 16 and 17 September
Role
Brand designer
Scope
Event identity, print, signs, wearables
EFEJ Portes Ouvertes poster on a building

A 30th anniversary that had to feel anything but institutional.

The brief

EFEJ is Canton Jura's training centre for job seekers, set up to get them back into lasting work. For its 30th anniversary it planned two days of open workshops and needed everything a visitor would see.

The approach

EFEJ's everyday look is serious and formal. The open days had to feel warm before anyone reached the door, so the wordmark breaks its own line, plum and lime lead, and each workshop has its own colour.

The decisions

Portes Ouvertes wordmark in plum, letters mixing hairline and heavy weights at different heights, with the Espace Formation Emploi Jura name block

The work

The lime Portes Ouvertes poster on a building front
The poster, on a building
Lime A-format poster with the wordmark, a workshop photo, the dates and the 30 ans badge
The poster
EFEJ flyer, front and back: the plum invitation with a workshop photo, and the route map with the station, bus stop and parking
Flyer, front and back
Invitation letter on EFEJ letterhead with the Portes Ouvertes wordmark and a plum band at the foot
Invitation letter
LinkedIn post mockup for the industry workshop, plum panel with a workshop photo and the dates
LinkedIn post, mockup
Plum roll-up banner with the wordmark, the 30 ans badge, a workshop photo and the dates
Roll-up banner
Village entrance panel: the wordmark over a workshop photo, and the dates on a plum band
Village entrance panel
Five workshop signposts in sky blue, lime, teal, orange and magenta, each with a direction arrow
Workshop signposts
Lit pillar by a staircase carrying the 30 ans mark, one version in lime and one in pink
The lit pillar, two colour versions
30 ans round badges and lockups in lime and plum
The 30 ans badge and lockups
Five caps in white, lime and plum with the 30 ans badge on the front and the wordmark on the side
Caps, five colourways
Lime staff polo shirts, front and back, with the wordmark on the chest and the hem
Staff polos, front and back
Portes Ouvertes wordmark in plum, letters mixing hairline and heavy weights at different heights, with the Espace Formation Emploi Jura name block
The wordmark

01 / 13Drag or use the arrows.

Colour

Sampled from the work. Click a colour to copy it.

What I designed

Wordmark
Portes Ouvertes, set with the Espace Formation Emploi Jura name
30 ans mark
Round badges and two lockups, in plum and in lime
Print
Two-sided flyer with a map, poster, roll-up
Signs
Entrance panels, five workshop signposts, a lit pillar by the stairs
Wearables
Caps in five colourways, staff polos