Brand Identity
Ten years of brand work: marks, stationery, manuals and catalogues.
A selection from ten years of work for 170+ brands: identities for QLI and The Mandarin Group, an owner's manual for MONVADON, a catalogue for Vanguard Machinery and white papers for a financial advisor.
Elemen 87 Capital: one mark, two colours trading places.
Nobody experiences a logo. They experience a business card, a sign, a poster, a screen.
The brief
Some jobs were a whole identity from scratch, like QLI. Others were one piece of print, like the Vanguard catalogue.
The approach
Strategy before visuals: who it is for, why anyone should care, what to leave out. Then the mark and the system.
The decisions
The work
01 / 15Drag or use the arrows.
Colour
Sampled from the work. Click a colour to copy it.
What shipped
Identities
Marks for Elemen 87 Capital, YOKIP, Tahceen and Zobotics, among others
QLI
Corporate identity and logo from scratch, the investor presentation and a one-pager
The Mandarin Group
Corporate identity, logo, business cards, letterhead and envelopes
Carnaval Guegueseyble
Poster and street banners for the 2023 carnival
MONVADON
Illustrated owner's manual, made to go in the box with the watch straps
Vanguard Machinery
Product catalogue for ship unloaders, silos and batching plants
White papers
Three documents turned into white papers for a financial advisor's prospects
Harmer Wealth Management
Brand consultant and designer, hired for three projects
“To date I have worked with Goce on three different projects, each one a massive success in its own right.”
Chad Harmer, CCL, LLQPFounder and CEO, Harmer Wealth Management